Vision One-Eleven is a residential tower at Mercedes-Benz Places in Binghatti City, Meydan. Binghatti Developers developed Dubai. The project is part of the larger master-planned city, Mercedes-Benz Places, in Nad Al Sheba. The project is a residential concept that combines automotive clarity with architectural scale. The design combines Mercedes-Benz’s forward-looking design language with Binghatti’s strong vertical expression, creating a residential address defined by proportion, movement, and precision.
The project is not an independent building, but a signature tower in a masterplan of 12 towers. The architecture is a straight vertical line, inspired by performance engineering. The composition of the facade emphasizes height, rhythm and structural clarity. Each tower in the masterplan contributes to a unified skyline visible from key corridors throughout Meydan. The design language reflects movement and direction by translating automotive philosophy into built form on a city scale.
Vision One-Eleven is built on a podium that combines retail space and public areas. The tower has a basement, a ground floor, a mezzanine level, five parking levels and 60 residential floors. The plot measures 7,901 square metres. The residential development contains 1,366 units. There are 1,080 units with one bedroom, 236 units with two bedrooms, and 50 units with three bedrooms. The ground floor features 18 retail stores offering daily conveniences and lifestyle essentials.
The layout of residences is designed with visual order and space efficiency in mind. The layouts are designed to ensure a clear flow between the living, dining, and sleeping areas. The floor-to-ceiling glass enhances the natural light and frames views of Downtown Dubai and its surrounding districts. The living areas are kept open, with no unnecessary partitions. The bedrooms are designed to create a private and calm environment. The kitchens are designed to be functional. Each unit maintains a clear flow of movement and a balanced spatial composition.
The masterplan for Mercedes-Benz Places creates a distinct urban identity. The development is anchored by a Grand Promenade, which serves as the social and pedestrian spine. Retail outlets, cafes and lifestyle spaces occupy the podium edge. Landscaped zones provide curated outdoor and leisure experiences. Arrival sequences are controlled and ceremonial, creating a transition from urban movement to residential tranquility.
Location is key to a project’s success. The development is located in Nad Al Sheba, near Meydan Racecourse. It connects directly to Al Khail Road & Sheikh Zayed Road. The Burj Khalifa and Dubai Mall are all within a short drive. This address balances central accessibility with a structured residence setting.
Vision One-Eleven is a project that appeals to buyers who are brand-focused, international investors and residents with high net worth seeking an association with MercedesMercedes-Benz’sphilosophy. Investors seeking branded residences backed by an internationally recognised automotive brand will also be attracted to the project. Binghatti Developers is a vertically integrated developer with a large portfolio in Dubai. The development represents a long-term residential investment within a masterplanned district.