Vision Iconic, Mercedes-Benz Places at Binghatti City in Meydan, Dubai, was developed by Binghatti Developers. The project is part of a larger master development, Mercedes-Benz Places, in Nad al Sheba. The project is one of the best-defined residential concepts in Dubai, where automotive identity meets structural structure. The Mercedes-Benz design language is combined with Binghatti’s strong vertical expression to create a residential address defined by clarity and proportion.
The project was designed to be a signature building within a masterplan of 12 towers, and not an apartment complex. The building’s architectural form is influenced by precision engineering and movement. The sculpted vertical elements, combined with the building’s balanced massing, create a powerful skyline presence. The tower is built above a podium with retail and landscaping zones. The masterplan creates a monumental scale visible from the main road networks in Meydan. Each design decision reinforces the brand identity and structural harmony.
The design of residences is based on the principles of space efficiency, privacy and a clean flow within. The layouts maximize usable space without unnecessary partitions. The floor-to-ceiling glass windows let natural light into the space and offer views of Downtown Dubai and its surrounding districts. The living areas are open and structured. The bedrooms are calm and controlled. Duplexes separate social and private areas vertically. The kitchens are designed to be functional and integrated into the overall plan. Each unit is designed with visual harmony and movement in mind.
Vision Iconic has 1,404 residential units, ranging from 1-bedroom to 5-bedroom units. Exclusive duplexes are also available. The tower has 66 residential levels above five parking floors, with mechanical floors and a roof level. The ground floor features 21 retail stores offering daily conveniences and lifestyle access. The project is located in Nad Al Sheba, near Meydan Racecourse. It offers direct connectivity to Al Khail Road & Sheikh Zayed Road. The Burj Khalifa and Dubai Mall are all within a short drive of the project.
Vision Iconic is a project that appeals to buyers with high net worth, investors from around the world, and residents who are brand-focused but also value being associated with Mercedes-Benz’s design philosophy. The project is also attractive to long-term investors seeking branded residences with international recognition. Backed by Binghatti Developers, a vertically integrated company with a proven track record of delivering in Dubai, the project represents a long-term investment in one of the city’s most dynamic districts.